Brand Monetisation: The Legal and Licensing Perspective
This one-day event will tackle critical issues surrounding brand licensing and extension strategies, from initial planning through to market execution, presenting best practice for the creation of successful commercial partnerships and advice on how to disentangle when things go wrong.
Managing the Trademark Asset Lifecycle
This one-day conference will again bring together trademark owners, counsel, brand strategists and financial professionals and provide the perfect forum in which to present and assess the latest strategies for managing trademark assets, from creation and ownership through to monetarisation and the maximisation of value.
Pharma and Biotech IP Summit: Transforming Tactics into Optimal Strategies
This highly informative, content-driven forum, led by our world-class speaking faculty, will showcase practical solutions to the present-day challenges facing life sciences, pharma and biotech companies, legal practitioners and other key stakeholders.
This targeted one-day event will take IPBC’s core themes of IP value creation and strategic IP management and discuss these in the context of the Australian and New Zealand markets. The focus of the event is that intellectual property is much more than simply a legal right; in fact, it is a fundamental business asset.
As the only event in the region that focuses on how IP owners can strategically use intellectual property, IPBC Asia’s sessions will explore the complex issues associated with IP value creation, but with a specifically Asian flavour, addressing the challenges faced by the region’s rights holders as they seek to expand their businesses across Asia, and beyond.
Brand Protection Greater China
Join us in Shanghai to share best practices with peers and discuss the latest strategies to combat infringement and protect brand reputation and revenues. Tailored for an audience of 150+ senior brand professionals, this event will be unique as the only forum specifically drilling down into best practice that is reflective of local nuances and trends.