As the only event in the region that focuses on how IP owners can strategically use intellectual property, IPBC Asia’s sessions will explore the complex issues associated with IP value creation, but with a specifically Asian flavour, addressing the challenges faced by the region’s rights holders as they seek to expand their businesses across Asia, and beyond.
Brand Protection Greater China
Join us in Shanghai to share best practices with peers and discuss the latest strategies to combat infringement and protect brand reputation and revenues. Tailored for an audience of 150+ senior brand professionals, this event will be unique as the only forum specifically drilling down into best practice that is reflective of local nuances and trends.
Managing the Trademark Asset Lifecycle - Europe
Year after year, Managing the Trademark Asset Lifecycle provides trademark owners, counsel, brand strategists and financial professionals with a platform to present and assess the latest strategies for managing and maximising the effectiveness of your trademark portfolio as a business asset, enabling trademark departments to position themselves as revenue generators rather than cost centres.