Brand Protection Online: Strategies for ethical enforcement

While the continuous evolution of technology and expansion of the online world creates opportunities for brands and businesses, it also results in significant challenges. Loss of revenue, reputation, and customer trust can all be direct results of the threats that inevitably arise in in the online space.

WTR’s Brand Protection Online (Chicago, March 5, 2019) will provide a unique forum for in-house counsel to discuss the challenges, opportunities, and risks they face. Attendees will hear senior in-house peers from a range of industries discuss the latest cutting-edge strategies for online brand protection, including an examination of both successes and failures in this ever-changing environment.

Key topics will include:

  • Futureproofing your online brand protection strategy
  • Fighting infringement on ecommerce sites
  • Strategies for social networks and apps
  • Navigating a changing domain name landscape
  • Data privacy and GDPR

CLE credits

Brand Protection Online has been submitted for approval for Continuing Legal Education (CLE) hours. Depending on the specific state rules, regulations, and restrictions, the projected CLE credits awarded could be up to 5.5 hours.

 

Want more from WTR while you’re in Chicago? Come back the next day for...

Managing Trademark Assets USA | March 6, 2019  | Chicago, IL

As brands expand and adapt to new technologies, business models, and markets, trademark professionals face increasing challenges in protecting, managing, and enforcing their IP rights. Managing Trademark Assets USA offers you the opportunity to learn about new approaches to strategic trademark management, review cease and desist enforcement efforts, discuss strategies for fighting counterfeits, understand how to overcome the marketing versus trademark divide, and much more.

You can attend both Brand Protection Online and Managing Trademark Assets USA for a discounted combined rate of only $1,195. Simply select both events when you register!

Click here for more information

  • When

  • Tuesday, March 5, 2019
    08:00 - 18:00
    GMT Time

  • Where

  • Summit Chicago
    205 N Michigan Ave 10th Floor
    Chicago, Illinois 60601
    USA

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