Brand Protection Online Europe 2019

Agenda

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    8:00 am  -  9:00 am
    Registration and morning coffee
    9:00 am  -  9:15 am
    Chair’s welcome
    9:15 am  -  10:30 am
    Developing a state-of-the-art online brand protection strategy

    As online and technological environments continue to develop, so do the opportunities for brands. But at the same time, so do the openings for counterfeiters and infringers ready to capitalise.

    • Future risks and opportunities: identification and reaction
    • Managing resources and the need for external support
    • The value to the business
    10:30 am  -  11:10 am
    Networking break
    11:10 am  -  12:15 pm
    Fighting infringement on ecommerce sites

    Established and new marketplaces mean the internet is an open playing ground for counterfeiters and infringers. How can brands effectively prioritise, determine where to focus efforts, and understand the enforcement options available?

    • Policing and tolerance
    • Assessing enforcement options
    • The rise of new ecommerce marketplaces
    12:15 pm  -  1:15 pm
    Lunch and networking break
    1:15 pm  -  2:15 pm
    Brand protection strategies for social networks and apps

    Social media is now an integral part of business strategy, enabling organisations to maximise online revenue channels. However, while opportunities arise so do threats and risks but all in the watchful eye of the consumer.

    • Ethical enforcement in the online world
    • Brand reputation: the do’s and don’ts
    • What does the future look like?
    2:15 pm  -  3:15 pm
    Managing the changing domain name landscape

    With the ever expanding domain name environment, new risks are emerging and rights protection mechanisms are under scrutiny. Being prepared and ready to deal with the implications is crucial for brand owners.

    • What’s in store for brand protection with new gTLDs
    • The RPMs review: a new enforcement landscape?
    • Determining unavoidable action and when it is a risk
    3:15 pm  -  3:55 pm
    Networking break
    3:55 pm  -  5:00 pm
    Data privacy and GDPR: working within the rules

    The recently enforced GDPR and other changes to data privacy laws raise potential impacts for rights holders’. Set out to do many positive things, GDPR has significant potential impacts on WHOIS.

    • Data privacy impacts on enforcement efforts
    • What happens next with WHOIS access?
    • Remaining effective without increasing costs
    5:00 pm  -  5:15 pm
    Closing remarks
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