Managing Trademark Assets Europe 2019


For sponsorship opportunities please contact John Eborall at

Gold sponsors

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Fish & Richardson

With a “heavyweight reputation” and a “national reach across the market” (WTR 1000), Fish & Richardson is among the top trademark firms in the United States. Our practice includes experienced trademark attorneys and paralegals who are dedicated to trademark, trade dress and domain name matters – including strategic counselling and prosecution work – as well as complex litigation and alternative dispute resolution. Fish’s trademark group offers the resources of a global IP leader, the expertise of a boutique firm and the personal service that comes with a local presence.

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Kuhnen & Wacker

Continuity, quality and strategy are the three pillars of nationally and internationally renowned German IP firm KUHNEN & WACKER (K&W).

With more than 40 years’ experience, K&W has developed an excellent reputation in the IP field. The firm offers the full range of services relating to patents, utility models, designs and trademarks, domain names, licences, topography protection, plant variety rights protection, copyrights and trade secrets. It also specialises in IP evaluation and assessment, the defence and enforcement of IP rights, portfolio analyses, due diligence, benchmarking, IP strategy development and IP litigation, including cross-border injunctions.

K&W’s experienced team of 90 includes 19 specialised attorneys and attorneys at law, supported by expert patent engineers and specialists, as well as highly qualified and multilingual administrative assistants. We aim to facilitate the successful exploitation of industrial property rights worldwide and our clients range from large multinationals and SMEs to universities and individual inventors based in Europe, the Americas and Asia.

As a trailblazer in the industry, K&W has been passing on knowledge for more than 25 years and holds IP seminars in Europe, Asia and the United States.

In order to demonstrate the high standards which K&W has upheld for years, the firm obtained the official ISO 9001 certification in 2010, which has been reviewed and confirmed annually since then.

The K&W offices are conveniently located near Munich airport and are close to the German Patent and Trademark Office, the European Patent Office and several courts.

Media partners

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Established in 1891, the German Association for the Protection of Intellectual Property (GRUR) is the largest and oldest non-profit association in Germany devoted to the protection, academic advancement and development of IP, competition and data law. With more than 5,300 members from 60 countries, GRUR offers a forum for a wide range of IP professionals.

GRUR provides IP assistance to legislative bodies and authorities, organises conferences and workshops and offers further education courses for lawyers and patent attorneys. It also publishes four leading German professional journals: GRUR, GRUR International, GRUR-RR and GRUR-Prax.

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IAM reports on intellectual property as a business asset and focuses on the many ways in which it can be used to create significant corporate value. In-depth articles, case studies, interviews and surveys, as well as a widely read blog, provide a high-level corporate readership with cutting-edge insights into how intellectual property is being used to create strategic advantage, forge collaborative relationships, build shareholder returns, generate bottom-line revenue and gain greater leverage in the financial marketsThe quality of the editorial is guaranteed by an in-house team, based in London, Washington DC and Hong Kong, with long-established journalistic track records in the specialist IP and business press; while each issue also features pieces commissioned from thought leaders working at the cutting edge of IP value creation.

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International Law Office

Launched in 1998, the International Law Office (ILO) is the nexus where global corporate counsel engage with the world’s preeminent law firms, and with each other. The ILO brand encompasses a multifaceted online resource for senior international corporate counsel, which provides tailored, quality-assured updates on global legal developments and a comprehensive directory of firms and partners. Recognising its unique relationship with global corporate counsel, ILO is an Online Media Partner to the Association of Corporate Counsel, the International Bar Association, the American Bar Association Section of International Law, the Inter-Pacific Bar Association and the European Company Lawyers Association.



Lexology is the single most trusted online source of free, accessible and searchable global legal knowledge for and by legal practititioners, delivered to more than 300,000 desktops in over 100,00 countries around the world each day. Lexology offers a powerful research platform with an archive of over 450,000 articles in more than 20 languages covering 50 work areas worldwide. Endorsed by more than 100 associations, corporations, and corporate counsel groups, Lexology is not only considered an invaluable resource of its kind, but also regarded as the industry benchmark.

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