Managing Trademark Assets Europe 2019

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As brands grow, new markets open up, the online world expands and social media presence is enhanced, both opportunities and infringement result. But while responsibilities grow, for many resources and budgets do not.

World Trademark Review’s (WTRManaging Trademark Assets Europe will provide insights and best practice for cost-effectively managing trademark portfolios. Attendees will hear senior in-house counsel from a range of industries discuss how best to manage risk and communicate the value of brands to the business.

Key topics to be covered include:

Cost effectiveThe cost-effective strategic management of trademarks
 Trademark acros enterpriseTrademarks across the enterprise: communication and presentation
 Fighting counterfeitsFighting counterfeits with limited budgets
 Online Enforcement 

gTLDs, GDPR and the UDRP: navigating the ever-shifting online enforcement landscape

 Social Media EnforcementEthically managing brand identity and enforcement on social media

 

CPD credits

Managing Trademark Assets Europe has been submitted for approval for CPD hours. Subject to this approval, the projected CPD credits awarded could be up to five hours.

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