Why should you attend Managing Trademark Assets USA?

With representatives presenting and attending from an array of leading brands and industries, you will hear unmissable insights, access best practices, network with a wide variety of industry experts, and discuss cutting-edge strategies you cannot afford to miss.  

Benefits for employees

  • Learn about new approaches to strategic trademark management
  • Review the good, the bad, and the ugly of cease and desist efforts
  • Take away disruptive strategies for fighting counterfeits
  • Understand how to overcome the marketing versus trademark divide
  • Become well versed in making money with trademarks, and positioning the legal function as a profit center
  • Compare strategies for managing portfolio risk in the global business environment
  • Build your network, enhance existing relations, and engage in deep-dive discussions with like-minded individuals facing similar challenges
  • Earn up to 5.5 CLE credits

Benefits for employers

  • Equip counsel with practical and innovative strategies for cost-effectively managing the trademark function
  • Expose team members to best practice from professionals across varying industries
  • Benchmark your approaches against others tackling the same challenges
  • Ensure staff are up-to-date on the latest approaches for fighting counterfeits
  • Empower teams to improve the communication and understanding of the trademark message
  • Encourage your legal team to operate as a profit, not a cost, center

Want more from WTR while you're in Chicago?

Brand Protection Online | March 5 2019  | Chicago, IL

Hear the latest strategies and approaches being implemented in online brand protection and discuss the challenges, opportunities, and risks. Attendees will learn how to adapt online policing in light of GDPR, get in-depth insight into fighting infringement on ecommerce sites, discuss the future of WHOIS access, gain new approaches for managing brand reputation on social networks, and much, much more.

You can attend both Managing Trademark Assets USA and Brand Protection Online for a discounted combined rate of only $1,195. Simply select both events when you register!

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