Year after year, Managing the Trademark Asset Lifecycle provides trademark owners, counsel, brand strategists and financial professionals with a platform to present and assess the latest strategies for managing and maximising the effectiveness of your trademark portfolio as a business asset, enabling trademark departments to position themselves as revenue generators rather than cost centres.
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Brand Protection Greater China took place in Shanghai and provided a platform to share best practices with peers and discuss the latest strategies to combat infringement and protect brand reputation and revenues. Tailored for an audience of 150+ senior brand professionals, this event was the only forum specifically drilling down into best practice that is reflective of local nuances and trends.
This one-day conference brought together trademark owners, counsel, brand strategists and financial professionals and provided the perfect forum in which to present and assess the latest strategies for managing trademark assets, from creation and ownership through to monetarisation and the maximisation of value.
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