Year after year, Managing the Trademark Asset Lifecycle provides trademark owners, counsel, brand strategists and financial professionals with a platform to present and assess the latest strategies for managing and maximising the effectiveness of your trademark portfolio as a business asset, enabling trademark departments to position themselves as revenue generators rather than cost centres.
Building on the success of last year’s inaugural event, IP in the Auto Industry will offer IP professionals within the automotive industry a forum in which to network, share best practice, and discuss the latest strategies to exploit and protect their intellectual property to maintain a competitive edge.
The world’s pre-eminent gathering of IP business leaders will celebrate its 10th anniversary in Ottawa. Under the banner “Meeting the Convergence Challenge”, the unique programme will explore how technology convergence has transformed the way companies do business and the challenges it has created for their IP value creation strategies. This is a must-attend event for those who want to stay on the front line of developments in the rapidly changing global IP market.
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