From protection to value creation

Brand Strategy China 2018 will take place at the Ritz-Carlton Shanghai Pudong on 3 December. For further details, please visit the new website by clicking here

China is a market of vast opportunity for both domestic and international companies. However, with opportunity comes risk – and both brand protection and brand management professionals face a range of unique challenges.

To address these issues, World Trademark Review's Brand Strategy China 2017 event returned to Shanghai on December 7 2017.

With insights from both domestic and international brand owners, plus key government agency representatives, Brand Strategy China is a unique forum which drills down into best practice and draws on the unique perspectives of the visionaries at the forefront of the industry.

World Trademark Review’s 2016 event brought together an industry-led audience of over 120 senior professionals, and Brand Strategy China 2017 built on this success to provide a highly focused one-day programme delivering practical, actionable takeaways for professionals tasked with protecting the integrity and maximising the value of their brands in the region.

All sessions were bilingual with simultaneous English and Mandarin translations. As with all World Trademark Review events, particular focus was attached to the networking aspect of the event to maximise opportunities for all delegates to connect, share and learn from their peers. In addition, to ensure the event remains industry led, World Trademark Review employed strict quotas for law firms and service providers. Once we reach the quota, registration for these sectors will be closed.

For more information on Brand Strategy China, please contact Kint Hui on +852 9169 1711 or

Brand Strategy China 2017 sponsors 

  • When

  • Thursday, December 7, 2017
    09:00 - 18:00
    China Time

  • Where

  • The Ritz Carlton Shanghai, Pudong
    Shanghai IFC, 8 Century Avenue, Lujiazui
    Shanghai 200120
    +86 21 2020 1888

Outlook Outlook
iCal iCal
Google Google
Yahoo! Yahoo!