Brand Strategy China 2017 will bring together contributions from some of the foremost thought leaders from the region. For information about speaking and participation options, please contact Bing Zhao on bzhao@GlobeBMG.com.

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Angela Chen
Manager, brand protection, Asia-Pacific
Angela Chen is brand protection manager at Ford Motor Company. She manages a team of seven across Asia-Pacific, managing a full range of brand protection matters in these countries and overseeing more than 30 service providers.

Ms Chen has over 10 years’ IP experience in Asia-Pacific, and has extensive knowledge of European and US IP law. Ms Chen has practised intellectual property both as in-house counsel and private practitioner. She is well recognised in the IP community, particularly in brand protection, and was a winner of the 2014 Quality Brands Protection Committee top 10 non-criminal IP cases.

Ms Chen has an LLM from the United Kingdom and was admitted to the Chinese Bar in 2007.
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Conan Chen
Director, brand protection
L Brands
As brand protection director for L Brands, Conan Chen leads his team in developing an IP protection strategy and directing external and internal resources to deploy a cost-effective IP protection programme in China. He has more than 10 years’ experience in IP strategy and enforcement, internal and external investigation, litigation management and resolution and risk management, as well as extensive international experience, with a specialisation in Asia and China. Mr Chen has been a keynote speaker at various IP seminars and government meetings organised by the Chinese authorities, the US Consulate General and the US and German Chambers of Commerce. He is vice chair of the Best Practice and Enforcement Committee of the Quality Brands Protection Committee under the China Association of Enterprises with Foreign Investment. Mr Chen has master’s degrees in jurisprudence (East China University of Politics and Law) and economics (Shanghai University of Finance and Economics).
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Jun Chen
Director, IP management, Greater China
With more than 17 years’ in-house IP experience, Chen Jun leads the IP department of Schaeffler Greater China. He provides the full range of IP support – from IP strategy and enforcement, patent portfolio management and anti-counterfeiting to IP litigation and licensing.

Before joining Schaeffler, Mr Jun worked as an in-house IP professional in various diversified multinational companies in China, including Foxconn, ZTE Corporation and General Electric China. In 2014 he was recognised as an outstanding in-house IP manager in China.

Mr Jun has an LLM in IP law from the East China University of Political Science and Law and a bachelor’s degree in electrical automation from Jilin University.
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Lynn Fu
Director, brand protection cooperation, platform governance department
Lynn Fu joined Alibaba Group in 2016 and is in charge of collaborating with brand owners in order to protect their legitimate IP rights on Alibaba’s e-marketplaces.
Before joining Alibaba, Ms Fu was Asia-Pacific regional head of HP Inc’s anti-counterfeiting programme for six-and-a-half years. Previously, she spent five years as legal counsel in a number of prestigious IP agencies and law firms in Beijing. She has experience in comprehensive IP legal consultancy services, such as anti-counterfeiting strategic planning, brand protection portfolio design, trademark registration, acquisition and infringement litigation, copyright registration and protection and patent infringement litigation.
Ms Fu has an LLB from Hunan University and an LLM from the Chinese University of Hong Kong. She is qualified to practise law in China.
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Min Gao
Head, intellectual property, China
Gao Min is head of the IP team and senior trademark counsel at adidas China. She manages IP civil litigations, administrative enforcement, criminal cases, border seizures and online enforcement across mainland China. She has been a qualified attorney at law since 2003 and patent attorney since 2004.

Before joining adidas, Ms Min spent seven years at the patent office of the Shanghai municipal government before practising as a litigator in a UK firm for seven years.
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Maurice He
Senior legal counsel, WeChat
Maurice He is a WeChat brand protection platform expert and senior legal counsel at Tencent. He is responsible for IP enforcement and rulemaking on the WeChat brand protection platform.

Mr He graduated from Zhongnan University of Economics and Law. Before joining Tencent, he was a legal manager at a multinational corporation.
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Monique Joe
Senior vice president, brands and content intellectual property
Monique Cheng Joe is senior vice president and head of brands and content intellectual property at NBCUniversal Media. She oversees the IP team that supports the development of brands and the production of content for all businesses globally, ranging from Universal Pictures and DreamWorks Animation to NBC, Telemundo and Carnival, as well as Universal Studios theme parks in Hollywood, Singapore, Florida and Osaka. The team handles title, trademark, copyright, publicity right, production and domain name issues. Previously, Ms Joe was head of trademarks at DreamWorks Animation.

Ms Joe graduated from Georgetown University with a bachelor of business administration and received her JD from Fordham University School of Law. She is an active member of the International Trademark Association. She also serves on multiple committees, including the Programming Advisory Council, and is co-chair of the upcoming conference on brands and innovation.
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Jeffrey Lindsay
Head, intellectual property
Asia Pulp and Paper
Jeffrey D Lindsay is head of intellectual property at Asia Pulp & Paper (APP) in Shanghai, where he leads a team in protecting the intellectual property of APP’s mills and businesses. Mr Lindsay is the former corporate patent strategist for Kimberly-Clark Corporation. He also previously served as a director at Innovationedge and an assistant and associate professor at the Institute of Paper Science and Technology (Georgia Tech). He is a registered US patent agent and an inventor with 130 US patents.

Mr Lindsay has been listed in the IAM Strategy 300 since 2015. He is the lead author of Conquering Innovation Fatigue (Wiley, 2009), which discusses ways to overcome barriers to innovation. Mr Lindsay has a PhD in chemical engineering from Brigham Young University in Provo, Utah. He is a fellow of the American Institute of Chemical Engineers.
Trevor Little
World Trademark Review
Trevor Little has been editor of World Trademark Review since 2009. As a legal and business journalist for over 20 years, Trevor has headed up titles across a range of industries, covering issues as diverse as not-for-profit sector management, the business applications of new technologies and risk management. Throughout his career, Trevor has written extensively on the issues surrounding corporate reputation and identity, brand management and business development. He has also been interviewed about brand and trademark issues on national radio and spoken at a range of international trademark and brand protection events.
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Stephen Lv
Trademark counsel
Stephen Lv has practised IP law in China for 13 years. He has extensive experience in IP strategy, IP litigation, brand protection and commerical intellectual property. Over the course of his career, he has worked in both private sector and in-house roles. In 2013 Mr Lv joined 3M Company as a trademark counsel, through which he has gained valuable experience in how to navigate legal tools to achieve commercial goals.
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Yang (Amy) Pu
Director, licensing, Asia-Pacific
Amy Pu has more than 15 years’ experience in IP transactions and licensing in China. She has held IP licensing and business development roles at Honeywell, General Electric, UNILIN and Huawei.

Ms Pu is experienced in branding, licensing, patent enforcement, patent sales and technology transfer in both multinational and Chinese companies.

She has developed IP licensing business units and profitable IP transaction business models in China for multinational corporations.
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Lena Shen
Partner and manager, trademark department
Beijing Sanyou Intellectual Property Agency
Lena Shen began her career in the IP field in 2000 and joined Beijing Sanyou Intellectual Property Agency Ltd in 2001. She is a partner and manager of the firm’s trademark department.

Ms Shen specialises in intellectual property, including trademark enforcement and prosecution, patent litigation, customs actions, domain name disputes, contract drafting and licensing. She is trusted by clients and provides thoughtful and practical advice.

Ms Shen is active in international forums and undertakes various academic activities. In 2015 she was appointed first chair of the Asian Group of the International Federation of Intellectual Property Attorneys’s Study and Work Commission. She is also chair of the Trademark Sub-committee of the International Association for the Protection of Intellectual Property in China.

Ms Shen received her bachelor’s degree in English (information management) from the Beijing Foreign Studies University and her LLM in IP law from Queen Mary University of London.
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Angela Shi
Manager, brand protection
New Balance
Angela Shi joined New Balance as manager of brand protection in 2015. She is implementing an anti-counterfeiting strategy in Greater China, with the objective of halting the exportation, importation, distribution and sales of counterfeit New Balance products. She has solid expertise in fighting IP rights infringement – either directly or through private investigators and law firms.
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Deborah Vaughn
Chief legal officer, Asia-Pacific
Whirlpool Corporation
Deborah Vaughn is chief legal officer, Asia Pacific for Whirlpool Corporation, the top major appliance manufacturer in the world. She leads Whirlpool’s legal function and has responsibility for compliance for Asia North, headquartered in Shanghai, and Asia South, headquartered in Delhi. Currently based in Shanghai, Ms Vaughn handles a range of cross-border transactions and matters.
She is licensed to practise in New York, England and Wales, Singapore and Malaysia, and has varying proficiency in five languages. She has an LLM in intellectual property from George Washington University; an LLB from the University of Hertfordshire; an English literature degree from the National University of Singapore; and a journalism diploma from the Auckland Institute of Technology.
She is a member of the global legal, Asia north and Asia south executive leadership team, and sits on the board of directors of the Shanghai-listed Whirlpool China Limited.
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Gloria Wu
Kangxin Partners
Gloria Q Wu has assisted brand owners from all over the world in devising and implementing tailored strategies for trademark protection in China, with regard to both prosecution and litigation. She is also experienced in dealing with cases involving different types of IP right, including trademarks, copyright, design patents and domain names. Based on her deep knowledge and extensive experience of trademark practice, she provides proactive, insightful advice to clients involved in complicated trademark disputes in China and helps them to resolve their problems successfully and efficiently. Ms Wu is a member of the International Trademark Association Legislation and Regulation Committee and the China Trademark Association Development Committee.
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Kathy Yang
IP counsel, intellectual property and standards
Kathy Yang is IP counsel at Philips (China) Investment Co, Ltd. She is responsible for implementing an anti-counterfeiting strategy in Greater China, Hong Kong and Taiwan, focusing on various aspects of IP enforcement, including the administrative, criminal and civil enforcement of IP rights and online enforcement. Before joining Philips, Ms Yang worked for Michelin and One-Red, where her practice focused on brand protection and IP licensing.
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Peter Yang
IP counsel
BRITA GmbH China
Peter Yang is IP counsel at BRITA GmbH China, vice chair of the Best Practice and Enforcement Committee of the Quality Brands Protection Committee and co-founder, director and first-term rotating vice director general of the Oriental Intellectual Property Club. He has a background in both engineering (bachelor’s of computer science) and law (master’s in IP law), and is also a qualified attorney at law and patent agent. Before joining BRITA, Mr Yang worked for ZTE Corporation and Emerson Electric. He has a deep understanding of various IP matters, especially IP enforcement.
Yihong Ying
IP corporate counsel
Starbucks Coffee Company
Yihong Ying is IP corporate counsel for Starbucks Coffee Company. His group is responsible for managing and protecting the IP portfolios of the Starbucks brands, conducting marketing reviews, licensing, counselling and training, and his responsibilities are focused on the Greater China area. Before joining Starbucks, Mr Ying was a senior associate with a UK-based IP firm, where his practice focused on intellectual property and commercial transactions. He has been a speaker at several IP conferences, including those sponsored by the US Patent and Trademark Office and the US Department of Commerce.
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Minjian You
Co-effort Law Firm
Minjian You is the founding partner of Co-effort Law Firm. He is a member of the Chinese People's Political Consultative Conference’s Shanghai Municipal Committee, vice chair of the Shanghai Copyright Association, a legal consultant for the Shanghai Municipal Government and a World Intellectual Property Organisation arbitrator and mediator.

Mr You’s practice focuses on intellectual property. His career has been characterised by many firsts in China, including the first antitrust dispute case, the first online game case, the first criminal trade secret infringement case in China and the first Shanghai Intellectual Property Court case.

Mr You’s outstanding experience in IP practice and his contribution to IP protection in China have led him to be named a National Excellent Lawyer, a Lawyer of the Orient, an Outstanding Worker in the Enforcement of the Chinese National IP Strategy and a National Model Worker of China.
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Bo Yu
Yu Bo’s practice focuses on trademark prosecution and contentious work, including the administrative, criminal and civil enforcement of clients’ IP rights in China.

His recent work includes assisting a global food and industrial company in successfully defending a multimillion-dollar damages claim and various enforcement actions initiated by a local trademark pirate before the various levels of the courts in China; assisting a well-known fashion brand in closing down fake stores in China through civil actions; assisting a US company in resolving a major trademark piracy issue through innovative proceedings before the Chinese Trademark Office and the Trademark Review and Adjudication Board; and assisting a leading consumer electronics company with its administrative, criminal and civil IP rights enforcement in China.

Mr Bo has experience in a broad range of industries, including high-tech, computer hardware and software, consumer electronics, aerospace, machinery and heavy equipment, automobiles, tobacco, food and beverages and luxury goods.
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Michael Yu
Senior IP protection manager, Greater China
Schneider Electric
Michael Yu is a senior IP protection manager for Greater China and Southeast Asia at Schneider Electric. He has worked in IP protection for more than 10 years, managing thousands of administrative and criminal enforcement actions and civil litigations. More than 20 of these cases have been recognised as best practice by the Quality Brands Protection Committee (QBPC) or typical cases by the Supreme People’s Court or listed among the top 10 IP rights infringement criminal cases of the year by the Ministry of Public Security.

Since 2010 Mr Yu has volunteered as vice chair and chair of the QBPC Legal Committee and supported many projects, including the drafting of the third amendment to the Trademark Law.

Mr Yu graduated from East China University of Political Science and Law with a master’s in civil and commercial law. He was admitted to the Chinese Bar in 2006.
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Alvin Yung
Manager, internet brand protection, Asia-Pacific
Alvin Yung leads Chanel’s online brand protection programme in the Asia-Pacific region by designing and implementing the region's internet brand protection strategy. He collaborates closely with government authorities, law enforcement agencies and other brands to promote best practices and prevent the visibility of counterfeit products. He also works closely with e-commerce and social media platforms in order to establish and implement effective preventive tools specifically tailored to the brand's need to reduce the visibility of counterfeit products on such platforms.

Before joining Chanel, Mr Yung was brand protection manager at Crocs, where he addressed both offline and online counterfeit and parallel import issues in the Asia-Pacific region. He has a JD from the Chinese University of Hong Kong and a BA with a major in economics from the University of Alberta, Canada.
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Molly Zhuang
Senior associate
Clyde & Co Westlink JLV
Molly Zhuang is a lawyer with extensive experience in IP protection in China. Since 2005 she has worked for international IP firms in China and gained expertise in managing IP enforcement cases. She is skilled in case analysis and the planning and implementation of evidence collection strategies. Ms Zhuang is experienced in administrative enforcement, customs protection, trade fair surveys and enforcement and criminal proceedings. She is also skilled at communicating with and lobbying government officials and officers from other authorities.
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Steven Wang
Vice chair
Steven Wang has been the senior IP counsel at Philips Intellectual Property and Standards since 2003. He is also vice chair of the Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment.

Before joining Philips, Mr Wang taught international economic law and international trade law at Zhongnan University of Economics and Law in Wuhan for over 10 years. As one of the first Chinese scholars selected by the China Scholarship Council to study abroad, he studied EU law and World Trade Organisation law at Leiden University in the Netherlands. Sponsored by the German Academic Exchange Service, he studied European anti-dumping law at Saarland University in Germany.