From protection to value creation

Greater China is a market of vast opportunity for both domestic and international companies. However, with opportunity comes risk – and both brand protection and brand management professionals face a range of unique challenges.

Building on the huge success of the events in 2016 and 2017, World Trademark Review is proud to announce the return of Brand Strategy China to the Ritz-Carlton Hotel Shanghai, Pudong, on December 3 2018

With insights from both domestic and international brand owners, plus key government agency representatives, Brand Strategy China 2018 is a unique forum which drills down into best practice and draws on the unique perspectives of the visionaries at the forefront of the industry.

WTR’s 2017 event brought together an industry-led audience of over 140 senior professionals and Brand Strategy China 2018 will build on this strong success to provide a highly focused one-day programme delivering practical, actionable takeaways for professionals tasked with protecting the integrity and maximising the value of their brands in the region.

All sessions will be bilingual with simultaneous English and Mandarin translations and, as with all WTR events, particular focus is attached to the networking aspect of the event to maximize opportunities for all delegates to connect, share and learn from their peers. In addition, to ensure the event remains industry led, WTR will be employing strict quotas for law firms and service providers. Once we reach the quota, registration for these sectors will be closed off.

For more information on Brand Strategy China 2018, please contact Kint Hui on +852 9169 1711 or

  • When

  • Monday, December 3, 2018
    09:00 - 18:00
    China Time

  • Where

  • The Ritz Carlton Shanghai, Pudong
    Shanghai IFC, 8 Century Avenue, Lujiazui
    Shanghai 200120
    +86 21 2020 1888

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