From protection to value creation

Greater China is a market of vast opportunity for both domestic and international companies. However, with opportunity comes risk – and both brand protection and brand management professionals face a range of unique challenges.

Building on the huge success of the events since 2016, World Trademark Review (WTR) is proud to announce the return of Brand Strategy China to Shanghai on 3 December 2019.  

As in previous years, this will be a highly focused one-day programme delivering practical, actionable takeaways for professionals tasked with protecting the integrity and maximising the value of their brands in the region.

With insights from both domestic and international brand owners, plus key government agency representatives, Brand Strategy China 2019 is a unique forum which drills down into best practice and draws on the unique perspectives of the visionaries at the forefront of the industry – both from across China and overseas.

All sessions will be bilingual with simultaneous English and Mandarin translations and, as with all WTR events, particular focus is attached to the networking aspect of the event to maximise opportunities for all delegates to connect, share and learn from their peers. In addition, to ensure the event remains industry led, WTR will be employing strict quotas for law firms and service providers. Once we reach the quota, registration for these sectors will be closed off.

For more information on Brand Strategy China 2019, please contact Tania Chan at

  • When

  • Tuesday, December 3, 2019
    09:45 - 17:30
    China Time

  • Where

  • Shanghai Marriott Hotel City Centre
    555 Middle Xizang Road
    (Close to Nanjing Road)
    Huangpu District
    Shanghai 200003
    +86 21 2312 9888

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