Brand Strategy 2019 will bring together contributions from some of the foremost thought leaders from the region. For information about speaking and participation options, please contact Tania Chan on tania.chan@LBResearch.com

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William Cao
Senior Partner
Shanghai GreRoyalt Law Firm
William Cao is Senior Partner at Shanghai GreRoyalt Law Firm. Previously, he was a Researcher of IP and competition law at Shanghai Jiaotong University. Mr Cao has worked as Chief Executive for the IP departments at Unilever (China) Co, Ltd and Royal Philips Electronics.

Mr Cao has extensive practical experience and international vision in trademark infringement prosecution and litigation, anti-unfair competition, IP protection strategy, IP risk management, IP evaluation, investigation and acquisition for initial public offerings and government relations.
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Joann Chan
Vice President
Sinofaith IP Group
Joann Chan has been Vice President of Sinofaith IP Group since 2013 and is responsible for its overall business operation. With 25 years’ experience and expertise in the professional IP protection field, she is specialised in establishing and implementing IP strategic infrastructure and management.

Ms Chan’s team is the largest IP protection service provider in China and combats IP abuse and torts faced by customers in different areas of brand protection. The team provides a comprehensive and integrated solution to rights holders to enable them to monitor, assess and prevent abuse, thereby improving their competitive advantage. The team has provided IP protection services for more than 200 well-known brands in China and abroad. Ms Chan actively promotes the public recognition, influence and enforcement of IP rights and has spoken at IP rights-related conferences in China and overseas, such as the International Law Enforcement IP Crime Conference by INTERPOL.
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Christy Chen
Senior IP Counsel, Asia-Pacific
Christy Qingtao Chen is responsible for AkzoNobel’s IP operations in Asia-Pacific. She provides IP strategic advice to protect marketing innovation, manages AkzoNobel’s IP portfolio and secures its IP rights. She also leads IP enforcement actions in Asia-Pacific, supports local brand protection activities, sets regional IP standards for the company, ensures protection of IP interests in cooperation with third parties, M&A transactions and joint venture projects and manages IP licence issues.

Ms Chen has handled notable IP cases, including Dulux, where the well-known mark status was recognised by administrative organs, and CQ, which successfully challenged examination standards relevant to Article 10 (8) of the Trademark Law by administrative organs. CQ was selected as the best practice case of 2016 by the Quality Brand Protection Committee of China.

Before joining AkzoNobel, Ms Chen worked as a qualified trademark attorney in renowned private IP firms in mainland China and Hong Kong.
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Hatty Cui
Principal, Head of TMG China
Hatty Cui has been practicing IP laws for over fifteen years.
Prior to joining the firm, Hatty was an associate for an IP boutique law firm in Silicon Valley and a global food and beverage company in Chicago focusing on trademark prosecution and enforcement for both domestic and international matters for 5 years.

Before moving to the States to pursue her Master of Laws (LL.M.) degree, Hatty served as in-house legal counsel at China Central Television. In addition, Hatty also worked at Beijing Municipal Bureau of Copyright prior to entering law practice. She has vast experience representing international clients on matters concerning trade mark portfolio management, opposition, cancellation, and trade mark acquisition. Hatty’s clients include leading companies in diverse industries.
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Michael Ding
Michael Ding joined ABB after working in Huawei’s IP department and leading the IP team for Emerson Electric in China. He leads ABB’s IP operations in Asia, the Middle East and Africa, as well as its global anti-counterfeiting activities. With 18 years’ experience as In-House Counsel, Mr Ding has extensive experience and insight into the management of IP, including patents, trademarks and trade secrets.
In 2017 Mr Ding joined the Quality Brands Protection Committee service team as Vice Chair.
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Michele Ferrante
Founder and Managing Partner
Ferrante Intellectual Property
Michele Ferrante is Founder and Managing Partner at Ferrante Intellectual Property. He advises corporations across continents on IP rights protection with a strategic approach. He has experience in multi-jurisdictional practices in London, Paris and Milan. Prior to founding Ferrante Intellectual Property, Mr Ferrante established his first firm in China, S&F, in 2004.

Mr Ferrante is an active speaker, lecturer, moderator and panelist at INTA and other associations and conferences. Since 2017 he has lectured on China’s IP landscape at the Italy business school of Il Sole 24 ORE. He is a prolific author on a broad range of topics relating to China IP law. In 2017 he contributed to the China chapter in A Practical Guide to Protection from Online Infringement.

Mr Ferrante is acknowledged as an exceptional legal professional by the WTR 1000 and the Legal 500. He speaks fluent Italian, English, French and Spanish.
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Niklas Fu
Senior Digital Enforcement Management
Niklas Fu is Senior Digital Enforcement Manager at Richemont. He confronts the increasing trend of online counterfeiting and the complicated new types IP case emerging. Richemont is a high luxury group with well-known brands, including Cartier, Mont Blanc, IWC, Panerai and Chloe.

Before joining Richemont, Mr Fu worked at the Alibaba group, where he focused on building IP collaboration between brand owners and the marketplace. He has led major IP cooperation programmes with overseas brand owners, associations and government authorities. He also upgraded all of Alibaba’s IP systems and focused on good-faith notices and take down procedures.
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Charles Hoskin
Regional Brand Protection Director
Charles Hoskin is an experienced investigator and qualified trademark attorney. He has conducted IP enforcement and supply chain security work in Asia since 2005, serving the fast-moving consumer goods, pharmaceutical and luxury industries. During that time, he has developed and executed brand protection strategies in-house for both Unilever and Johnson & Johnson. Since late 2017 Mr Hoskin has worked for LVMH, the world leader in luxury. He leads a team based in Hong Kong responsible for the enforcement of IP rights across Asia-Pacific for 26 of the LVMH Group’s 75 houses. These brands include Christian Dior, Loewe, Celine, Givenchy, Kenzo, Guerlain, Benefit, Fresh, Sephora, Fenty Beauty, Tag Heuer, Hublot and Chaumet.
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Hansen Huang
Deputy Director, Weixin Legal Centre
Hansen Huang graduated from Zhongnan University of Economics and Law in 2011 with an LLM in IP law. Before joining Tencent in 2014, he worked in the civil division of the No 3 People’s Court in Shanghai, where he gained rich experience handling IP civil and criminal cases.
Jessie Kang
IP manager, Greater China
Clariant Chemicals
Jessie KANG is the IP manager for greater China area in Clariant, a leading specialty chemical company in Europe. After the early patent-attorney years in Japan for a top patent firm, Jessie has been working as an in-house Chinese IP counsel for more than one international chemical groups. She has gained much experience in various types of IP litigations and license negotiation with local companies, and is also familiar with judicial and administrative procedures to enforce trademark right.

Jessie’s Chinese patent agent qualification is built on a multinational education background, starting from a Chemical-engineering bachelor degree from Zhejiang University, to an exchange student in Hong Kong University of Science and Technology, and later graduated as a Master of Chemical Engineering from University of Toronto, with exchange researcher experience in ETH Zurich, Switzerland.
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Alban Kwan
Country Manager, Greater China, Japan, and Korea
Alban Kwan is Country Manager for CSC, based in its Hong Kong office. He has been with CSC’s digital brand services business and affiliated companies since 2009 and currently leads the team responsible for all key accounts within the China, Hong Kong, Taiwan, Korea and Japan markets. Mr Kwan has developed a deep understanding of online brand protection, digital asset management and cybersecurity in Asia-Pacific and advises top global and local companies.

Mr Kwan frequently engages with local policy makers and is often invited to speak at conferences, where he shares his invaluable insight on brand protection, security and local policies affecting businesses.

Mr Kwan has a bachelor’s and a master’s in management from Monash University in Australia
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Sisi Liang
Wanhuida Intellectual Property
Sisi Liang is a Partner of Wanhuida Intellectual Property, a Chinese-qualified Lawyer and has a doctor of law degree from the University of Munich.

Dr Liang has represented a number of multinationals to protect their IP rights in various types of litigation, ranging from trademark infringement, unfair competition and copyright to patent infringement. She has extensively experience in dealing with civil litigation cases involving difficult and complicated legal issues and she has repeatedly won high damages for clients. The trademark infringement case 3M Company v Changzhou Huawei Advanced Material Co, Ltd, where Dr Liang represented 3M Company as the plaintiff, was selected into the 50 typical IP cases of 2015 by the Supreme People's Court of China.
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Haihan Lin
Vice Chair and Secretary General, Shanghai Trademark Association
Director, Shanghai Trademark Examination & Cooperation Center
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Frank Liu
Senior IP Manager, China
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Rain Ni
Senior IP Counsel
Rain Ni is Senior IP Counsel at 3M Company, leading the trademark team and managing brand protection, civil litigation and IP counselling work. Ms Ni has 20 years’ experience practising IP law both in-house and at private firms in China. Prior to joining 3M, Ms Ni worked at Sony Mobile Communication AB for 11 years as Senior Regional Brand Protection Manager of Asia, where she handled trademark enforcement and prosecution work in China. She also worked at UK-headquartered IP firm Rouse & Co for 11 years as a Legal Consultant.
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Amy Pu
IP Licensing Leader, China
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Peggy Shao
Asia-Pacific Trademark Counsel
Peggy Shao is Asia-Pacific Trademark Counsel at Honeywell. She is in charge of all trademark-related matters across Asia-Pacific. Her responsibilities include trademark prosecution, administrative and criminal enforcement, litigation, licensing and customs protection. She also supports copyright and domain name management. As Trademark Counsel, Ms Shao helps to strengthen Honeywell’s trademark strategy to safeguard brand protection and support and guide business activities from a trademark and copyright perspective.

Before joining Honeywell, Ms Shao worked in well-known international IP firms and in-house. She has 16 years’ experience as a legal professional.
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Yu Shen
Deputy Director
Shanghai Trademark Examination & Cooperation Center
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Angela Shi
Manager, brand protection
New Balance
Angela Shi joined New Balance as manager of brand protection in 2015. She is implementing an anti-counterfeiting strategy in Greater China, with the objective of halting the exportation, importation, distribution and sales of counterfeit New Balance products. She has solid expertise in fighting IP rights infringement – either directly or through private investigators and law firms.
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Miller Wang
Brand Protection Director and Legal Counsel
Mr Wang is Brand Protection Director and Legal Counsel at MCM. He works on brand protection issues across Asia-Pacific and general legal issues in China, focusing on administrative and criminal measures against the counterfeiting industry; civil litigation concerning notorious markets in major cities and high-profile claims against heavyweight imitators in China for trademark infringement and unfair competition; customs border control of exports to overseas markets; overall anti-counterfeiting strategy build-up and implementation across Asia-Pacific; and contract management, corporate litigation and risk prevention in China.

Mr Wang is also Vice Chair of the Fashion and Leather Working Group under the European Union Chamber of Commerce in China
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Steven Wang
Senior IP Counsel
Steven Wang has been the senior IP counsel at Philips Intellectual Property and Standards since 2003. He is also vice chair of the Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment.

Before joining Philips, Mr Wang taught international economic law and international trade law at Zhongnan University of Economics and Law in Wuhan for over 10 years. As one of the first Chinese scholars selected by the China Scholarship Council to study abroad, he studied EU law and World Trade Organisation law at Leiden University in the Netherlands. Sponsored by the German Academic Exchange Service, he studied European anti-dumping law at Saarland University in Germany.
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Jerry Xia
Anjie Law Firm
Jerry Xia is a partner-level senior consultant at AnJie Law Firm and former Deputy General Counsel & Chief Intellectual Property (IP) Counsel of Honeywell for the Asia Pacific region. He has been based in Shanghai since 2007.

Mr. Xia has a wealth of IP experience in China and Asia both as in-house counsel and as private practitioner for over 17 years, encompassing IP filing and portfolio management, IP risk clearance and compliance, IP licensing, litigation, enforcement and other aspects of IP law practice. Before joining AnJie Law Firm in 2019, he led Honeywell’s IP function in APAC for 11 years with plenty of successes achieved. In particular, he handled numerous award-winning IP lawsuits including a history-making preliminary injunction against a patent infringer and a landmark trademark victory before the Chinese Supreme Court. Prior to Honeywell, Mr. Xia worked in the Hong Kong and Shanghai offices of the international law firm of Baker & McKenzie practicing Chinese IP law. Earlier, he was a legal manager for Datang Mobile, a leading Chinese telecoms equipment supplier based in Beijing and also worked for the Sino-Europe Technology Transfer Centre in the Netherlands.
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Louisa Xu
IP Manager, North Asia
Treasury wine estates
As IP Manager, North Asia, of Treasury Wine Estates in North Asia, Louisa Xu manages the company’s IP portfolio and provides IP and risk mitigation advisory services to the region, while also crafting and executing a robust and comprehensive brand protection strategy. In addition, Ms Xu develops close relationships with key internal and external stakeholders, including local authorities, government bodies, key online marketplaces and industrial organisations. Ms Xu is also Vice Chair of the Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment Government Affairs and Public Policy Committee. In this role, she coordinates with various government units, including the Office of the National Leading Group to fight IP rights infringement and counterfeiting. Ms Xu has extensive experience relating to IP management and brand protection and she is especially skilled in navigating data in support of IP strategy in the current digital era.
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Peter Yang
IP Attorney, APAC
Peter Yang is an IP Attorney, Asia-Pacific, at Eaton. He is also Vice Chair of Best Practice and Enforcement Committee of the Quality Brand Protection Committee and Co-founder, Director and first-term rotating Vice Director General of the Oriental IP Club.

Mr Yang has a background in engineering (bachelor of computer science) and law (LLM) and is a qualified People’s Republic of China Attorney and Patent Agent. Prior to working at Eaton, Mr Yang worked for ZTE Corporation, Emerson Electric and BRTIA GmbH. As such, he has a deep understanding of various IP affairs, especially when it comes to IP enforcement.
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Michael Yu
Head, Brand Protection, North Asia
Michael Yu is Head of Brand Protection at Unilever in North Asia. He has worked on IP protection for more than 13 years in different multinational companies, managing and handling thousands of administrative and criminal enforcement actions and civil litigations. More than 20 of his cases have been recognised as best practice by the Quality Brands Protection Committee (QBPC), as typical cases by the Supreme People’s Court, typical infringement cases by the State Administration for Industry and Commerce, as well as listed among the Top 10 Cases of some provinces. Since 2010, he has served as vice chair and then chair of the QBPC Legal Committee, participating in many IP projects, including drafting the third amendment to the Trademark Law. He acts as deputy director of the Oriental Intellectual Property Club. Mr Yu graduated from East China University of Politics and Law with a master’s in civil and commercial law.
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Hongkai Zhang
Senior Counsel, Brand Development and IP
Hongkai Zhang is Senior Counsel of NBCUniversal and a qualified attorney in China. He is responsible for IP, brands and content of NBCUniversal in China, and provides IP strategic advices to brand development business, IP licensing, TV content distribution and film business in China. He manages the IP portfolio and leads the IP protection programme for the company in China.
Before joining NBCUniversal, Mr Zhang practised as a trademark attorney in a renowned international law firm and later worked for a major spirit company as the Greater China Head of IP Protection. He also worked briefly at WIPO in 2008. Apart from the IP-related experience, his practice focuses on the general corporate matters between 2011 and 2013.
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Tim Zhu
IP Rights Supervisor
ZTE Corporation
Tim Zhu, a company lawyer and patent attorney, worked for ZTE Corporation as an IP Manager and was responsible for trademark and copyright operations and litigation at ZTE. He has worked in IP consulting services and IP agencies and has extensive experience in IP practice.