From protection to value creation

China is a market of vast opportunity for both domestic and international companies. However, with opportunity comes risk – and both brand protection and brand management professionals face a range of unique challenges.

To address these issues, World Trademark Review is pleased to announce the return of Brand Strategy China 2017 to Shanghai on December 7.

With insights from both domestic and international brand owners, plus key government agency representatives, Brand Strategy China 2017 is a unique forum which drills down into best practice and draws on the unique perspectives of the visionaries at the forefront of the industry.

World Trademark Review’s 2016 event brought together an industry-led audience of over 120 senior professionals, and Brand Strategy China 2017 will build on this success to provide a highly focused one-day programme delivering practical, actionable takeaways for professionals tasked with protecting the integrity and maximising the value of their brands in the region.

All sessions will be bilingual with simultaneous English and Mandarin translations. As with all World Trademark Review events, particular focus is attached to the networking aspect of the event to maximise opportunities for all delegates to connect, share and learn from their peers. In addition, to ensure the event remains industry led, World Trademark Review will be employing strict quotas for law firms and service providers. Once we reach the quota, registration for these sectors will be closed.

For more information on Brand Strategy China 2017, please contact Kint Hui on +852 9169 1711 or

Brand Strategy China 2017 sponsors 

  • When

  • Thursday, December 7, 2017
    09:00 - 18:00
    China Time

  • Where

  • The Ritz Carlton Shanghai, Pudong
    Shanghai IFC, 8 Century Avenue, Lujiazui
    Shanghai 200120
    +86 21 2020 1888

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